Trial closure

The point of doing a sales presentation and having a sales meeting is that you want to sell – I hope. But in order to sell you need to be closing. I thought I’d take you through some different ways of closing in my coming blog posts.

I’ll start with the trial closure. It’s a very soft one. It doesn’t really create much friction at all so you don’t have to worry about that here. So what can it sound like? Maybe something like this:

“So what do you say, do you want try one out”?

See what I mean? It’s very soft. It doesn’t really push the customer. But still it’s clear that you are asking for some sort of decision.

Here’s todays task for you:

  1. Try the trial closure in a sales meeting. And try to go soft about it.

It might not be ‘your style’ but try it anyways. It’s by trying things we’re not comfortable with that we learn new things… You just have to put your heart to it. 😉


Author: Daniel Bergqvist

Dad of three, husband, entrepreneur, keynote speaker, marketeer and more. Love life with family, friends and work. A heart for change and sales.