It’s not the “quick fix”…

…it’s rather about what you do consistently over time that will actually improve your sales skills and eventually your result. So many times I’ve heard people that live of inspiration. Problem with that is that inspiration will fluctuate over time. And as a sales person or even more so if you have some sort of leadership role in sales that’s not what you are looking for.

Today is the day when Vasaloppet runs. Vasaloppet is the world’s oldest, longest and biggest cross-country ski race. It has a rich history and tradition; hundreds of thousands of skiers have tackled the 90 km stretch from Sälen to Mora since the start in 1922. Rigorous training and careful preparation is needed to complete this 90 km challenge.


The people that compete in Vasaloppet has prepared rigorously (hopefully), at least those that hope to achieve a top placement or improve their previous result. It’s not a sprint race. Sure, the sprint is there too but it’s a true long race. A marathon I guess you could say. So is most of the sales jobs too. You have to drive yourself over time to achieve the expected result. And in order for you to have a positive improvement over time, you need to commit to goals, make a plan how to get there, work hard and be open to feedback from customers, colleagues and so on.

I don’t know if you’ve ever asked yourself what your aim is with what you do. What do you want to achieve? How are you going to get there? The longest I myself has waited to close a deal is seven years. And it sure was worth it. No one put that goal on me. It was solely mine. And those are the best. The ones you set for yourself. Because if you set the goals you will be more likely to be committed to achieve them as well.

Here’s todays task for you:

  1. Think about one thing you want to get better at. It can be anything really but preferably something that has do to with sales. And don’t grasp for something too big. We’ll get there eventually. Ask yourself if you are really committed to achieve an improvement within that area. If you are, you’ve got the perfect conditions to actually achieve it. Now brake your goal down into actions that need to happen in order for you to achieve it. the rest is up to you.

To often when it comes to getting better in sales we grasp for too much. To climb Mount Everest you need to take one step at a time. That’s how you do it. Otherwise the risk is we’ll fall and hurt ourselves. And if we’ve hurt ourselves it’s going to be harder to get back up to where you were.  Sure, inspiration can be useful but if you want to achieve an actual improvement – you’ve got to put your heart to it.



Author: Daniel Bergqvist

Dad of three, husband, entrepreneur, keynote speaker, marketeer and more. Love life with family, friends and work. A heart for change and sales.